Skills I used included varying types of research, such as economic, about the brand, and on new technologies being used by them. Additionally, teamwork and communication, as my teammate and I needed to ensure our work was seamless and complementary. The process required many calls and chats to ensure we had the same vision, which was time consuming, but fruitful. It helped us cover all of our bases, which was important, especially considering both of us excelled in writing over math, which drove us to make this our strongest shine. Overall, it came out polished, and well researched - by the end, we knew the brand inside and out.