Redesign - Stella McCartney

The Ask.

I was tasked by my London Fashion Professor at University of Westminster to redesign an existing garment sold by the Stella McCartney brand, using the London Mod Culture of the 1960’s we were learning about as inspiration. This blazer is based on the Mod Suit, with the trademark vegan leather of the brand and a fluffy, sherpa collar popular from the decade.

The Skills & Process

The skills I needed were incredibly tech based, as I needed to hone Adobe illustrator, inserting patterns, creating my own patterns, historical research, and logistics planning for a tech pack, as if it were to be produced for real.

The process had a steep curve, as Illustrator is as if riding a tricky bike for me; I’m good at it, but my warm-up so to speak is long, and often frustrating. However, this decade and culture of fashion is one of my all time favorites, and carried me through, even if it felt madness-inducing the amount of times I met my tutor for critique.

Key Takeaways

Key takeaways include this being my greatest improvement in Adobe illustrator, learning the software more. Additionally, balancing creative aspects with logistics planning, as whatever I designed needed to be logically manufacturable in the tech pack, with according instructions.

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